Reach College Parents

University Parent Media (UPM) is the definitive source of information for college parents.

Our magazines, websites and enewsletters are distributed directly to parents at colleges and universities around the country.

About University Parent Guides:

• Annual Print Circulation: 500,000
• Annual Online Traffic: 500,000 unique visitors
• Distributed by over 150 Colleges and Universities
• 3+ Readers Per Copy
• Directly Distributed to Parents through the Admissions Office, Orientation Office, and Office of Parent Relations at Special Events such as Back-to-School and Parents' Weekend

University Parent Guides are the size of a DVD case, convenient to carry, and referenced by parents and families throughout the year.

• View the Print version of the Purdue University Parent Guide
• Click to view the Purdue Parent Guide Website

Audience Profile

College students rely on their parents for money, advice and friendship.

• Nearly 80 percent of students speak to their parents more than a few times per week
• 61 percent report openly discussing spending with their parents.

With mom and dad playing such a big role, marketers should make sure parents are part of their college marketing plan.